A great way to make your brand more memorable and increase sales is to mimic consumer behavior in your influencer marketing. This means merging offline and online campaigns and across channels and content types. While 29% of shoppers
like to buy online or partially virtual, 71% prefer to buy influencer social media campaigns to drive traffic to your showrooms and dealerships. A multi-faceted influencer marketing approach will help you meet prospects wherever they are in your company’s ecosystem.
Be sure to segment your audiences to catch prospects’ attention in different niches to increase your campaigns’ resonance and conversion. For instance, if you sell a 4×4 with rails, you could target hikers, surfers, lovers, and camping enthusiasts.
Also, use social listening, feedback from customer reviews, comments, and polls to sharpen your social media campaigns or ensure they always resonate with the right audience.